BRIGHT Tradeshow (GERMANY) 2013: The Hundreds’ Recap

BRIGHT Tradeshow (GERMANY) 2013: The Hundreds’ Recap

[youtube id="kUGwgrxO5vA" width="620" height="360"] West Coast powerhouse street-wear brand: The Hundreds took to Berlin, Germany for one of Europe's largest trade events, alongside some of the industries premiere action sports brands and street-wear brands such as Brixton, Herschel, and Diamond. The brand had the opportunity to talk with a number of people from all over the world, take a look 'The Hundreds' recap from the 'BRIGHT' Trade-show.
The Genesis Project 2013 Summer Collection

The Genesis Project 2013 Summer Collection

The Genesis Project is back with there Summer 13 head-wear collection. The brand garnered attention with their luxe mix-and-match retro snap-backs collections which featured widely printed brims which has resulted in some of the more innovative and eye-catching options on the market. For Summer 2013, The Genesis Project has worked up some new models using your favorite sports team past and present. Will be available July.
Levi’s “140 Year Anniversary of the 501″ Limited-Edition Book

Levi’s “140 Year Anniversary of the 501″ Limited-Edition Book

Celebrating 140 years of its iconic button-fly denim silhouette, Levi's will be releasing a book dedicated to the “501″ jeans with 501 photos from around the world. A tribute to the 501′s influential legacy — from its introduction of pockets to jeans to the use of copper rivets — the book shows the 501 worn by entertainment and fashion big names such as Mark McNairy, Anna Kendrick, M83 to name a few. Photographed by Francesco Carrozzini behind the lens for a series of photographs in the 501 image collection, the book is set to release at the end of July.
Reebok Classic Answer I "All-Star" Pack

Reebok Classic Answer I "All-Star" Pack

Along with the OG Answer I and several Question Low models, 2013 has seen no shortage of signature Allen Iverson classics from Reebok Classic. Given that sneakerheads and basketball fans were never given the chance to experience the Answer I in an all-star colorway, the creative minds at Reebok dress up the OG Iverson sneaker with a "what-if" styled all-star pack. Coming Friday, July 26th, Reebok Classic will finally give us a glimpse of what these Allen Iverson classics might have looked like on the hardwood back in the day. Limited pairs both colors will drop soon with the red/white colorway dropping right here at YCMC for $150. Reebok Classic Answer DMX 10 "All-Star" Red/Silver/White/Black V55130 $150
Unlocking The Holy Grail: Timbaland

Unlocking The Holy Grail: Timbaland

[youtube id="OTaOtTScD2Q" width="620" height="360"] Grammy Award winning and multi platinum selling producer Timbaland discusses his take on Jay-z's Magna Carta Holy Grail for the First Time. Along with his thoughts on Kanye West's & Justin Timberlake.
Reebok Classic Shaqnosis OG Giveaway

Reebok Classic Shaqnosis OG Giveaway

For the first time since 1995, the Reebok Classic Shaqnosis OG is scheduled to drop once again right here at YCMC this Friday, July 12th. Sure to be an instant sell out, we have partnered again with our friends at Kicks Deals to give one lucky reader a pair of these highly anticipated sneakers for FREE. To be entered in our exclusive giveaway, you must follow these simple instructions: 1.) Like YCMC and Kicks Deals on all 3 of their respective social media accounts - YCMC - Facebook – www.facebook.com/ycmcdotcom - Twitter – @YCMC_ - Instagram – YCMC_ Kicks Deals - Facebook – www.facebook.com/KicksDeals - Twitter – @KicksDeals - Instagram – KicksDeals 2.) Tweet the following message along with your shoe size (without quotes). "I want to win a FREE pair of Reebok Shaqnosis OG from @YCMC_ and @KicksDeals #YCMCShaqnosis http://blog.ycmc.com/?p=4660" Contest ends July 12th at 3pm EST. Once a winner has been selected, this blog post will be updated announcing the winner. One (1) winner will receive one (1) free pair in their desired size with men’s sizes 8-12, 13, 14 (US) available. Contest is only open to residents within the USA. No purchase is necessary, void where prohibited. Congrats to @PaulAustria_ you are the lucky winner of a FREE pair of Reebok Shaqnosis OG in your size! We will follow up with a Twitter DM on how to claim your prize. Thank you to everyone else who participated. Be sure to keep it locked at YCMC for the next giveaway!
Ace Hood and Kirko Bangz for the Reebok Classic Leather

Ace Hood and Kirko Bangz for the Reebok Classic Leather

To help promote the 30th anniversary re-launch of the iconic Reebok Classic Leather, Reebok Classic recently added two of today's hottest hip-hop artists to their team, Ace Hood and Kirko Bangz. In this latest campaign, Ace and Kirko are seen wearing the latest iterations from the upcoming "Stash Pack" curated by renowned graffiti artist Stash. The Reebok Classic Leather Stash Pack debuts on July 15th at select key retailers including YCMC. Check out more images and behind the seen videos below and let us know which pair you plan on picking up in the comments section. [youtube id="e0fTQqLRGE0" width="620" height="360"] [youtube id="sTYqd75Zob8" width="620" height="360"] [youtube id="SYpocd7YZUA" width="620" height="360"]
MTV VMAs Moonman by KAWS

MTV VMAs Moonman by KAWS

Brooklyn based and internationally famous artist KAWS has been re-imagining iconic characters for majority of his career and now he can add the MTV Video Music Awards' Moonman award to his lengthy resumé. With the VMAs coming to Brooklyn for the first time ever, MTV felt it was necessary to make the Moonman feel right at home with his first facelift in 30 years. First rising to fame in the mid 90s from his graffiti tagging altered bus ads throughout New York City, KAWS has become more know these days for his extremely exclusive pieces that are collected by the likes of Kanye West and Pharrell Williams. Including his highly sought after, extremely collectible vinyl toys, KAWS has been re-imagining some of the most iconic characters in pop-culture. With the once-in-a-lifetime opportunity of re-working the iconic Moonman award, KAWS could not refuse to add this piece to his long line of super-limited collectibles.  That's what I liked about the project; I wouldn't want to redesign it for history, I like the idea that at this moment, this first time in Brooklyn, the Moonman's going to change," he said. "I like the fact that, 40 or 60 artists will win this piece, and the majority won't know anything about my work. [And] I'm sure you'll have artists that are mad; they have their perfect chrome line of Moonmen and I've somehow ruined that symmetry ... I love that idea. Find out who will be adding this latest KAWS piece to their mantle on August 25th, when the MTV Video Music Awards broadcast live from the Barclays Center in Brooklyn. Images courtesy of MTV
Purple Tape Reviews: Jay-Z’s Magna Carta Holy Grail

Purple Tape Reviews: Jay-Z’s Magna Carta Holy Grail

What you see before you is the illest rating system known to the free world, and even some of the 3rd world countries that aren’t doing to well but still have a nuclear arms program.   It’s the Purple Tape Rating System and the criteria is as follows…     You might ask why would I use the Purple Tape as a measuring stick to rate other albums. I would ask you why not? Have you heard it? It's a classic from beginning to end one of the best albums ever. When Raekwons' Only Built For Cuban Links was released it connected with all manner of music fans on multiple levels in a way that can only be understood if you were able to experience it's release and the world in which it was released into. I think it's only fair to use a project as great as that one to rate other albums.   The accompanying quotes are from a show that was just as funny as it was controversial, The Chappelle Show. Dave Chappelle and the host of characters he created so well written and portrayed that no matter how outlandish their actions or appearances were you found yourself admitting that you know somebody just like that. So I decided to borrow a couple choice phrases that would convey the same emotions as those moments on the show.   WHEW... Now that that's out of the way, welcome to the Purple Tape Reviews   When Hov announced the digital release of his latest album its reveal was just as dramatic and eventful as it’s opening track. The project was masked in mystery, no leaks. Nothing but a promo featuring what could arguably be recognized as some of the most influential producers in pop/urban music today Swizz Beatz, Pharrell, Timbaland and Rick Rubin. After seeing that collection of heavy hitters we knew any and everything was possible for this project. Releasing the album fresh off the back of what many would consider a less than favorable Kanye West project worked out incredibly in his favor. There were no distractions and we were looking for something, anything better. I for one was not in the least bit disappointed.     Magna Carta’s digital release created a frenzy amongst android users while the rest of us waited until the early morning email links and blog posts to bring us up to speed. At a first listen it seems to be over right as you get settled into the vibe it creates. The remedy for this was simply to play it again. Stand out tracks like Picasso Baby, Tom Ford, F.U.T.W., Somewhereinamerica and BBC highlight the different soundscapes that Jay would move through effortlessly.     The overall feeling is organic in the way that the production doesn’t feel forced, or out of place. The bulk of the production is carried by Timbaland with assistance from Pharrell, Hit Boy, Swizz Beatz, Mike Will, Travis Scott, Boi-1da, and Kyambo Joshua. Thus giving the album a much more uniform sound than we’re used to getting from artists that grab 1 or 2 tracks per producer creating a project that is pieced together like a puzzle. Magna Carta sounds like one beautiful interpretation on a single piece of canvas. One brush many different colors with features from Justin Timberlake, Rick Ross, Frank Ocean, Beyonce, and Nas helping Jay convey the joys and grievances of having new money. He lets us know that being rich, even wealthy, still can't buy him the accessibility to move freely in some circles.     Jay discusses the concerns of successfully navigating both his career and fatherhood without having his own father as an example to him on Jay Z Blue. Part II features wife Beyonce for what sounds like a soulful sequel to Jay’s ‘03 Bonnie and Clyde one of the many tracks on the album that would seamlessly fit into radio rotation. On what is my absolute favorite track Jay lets us know that he does indeed keep his ears to the street and the internet. Close your eyes and tell me that isn’t a Pusha T inspired flow on Somewhereinamerica? When it’s all said and done, what you have is a solid project, marketed in a very creative way to what appears to be a very satisfied audience. “Twerk Mylie, Mylie twerk”   Verdict: 4 out of 6  

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