Celebrate 40 Years Of The Iconic 990

From 1982 to 2021, New Balance has hustled to become the brand it is today. Last month New Balance came out with 4 editions of the MADE US 990v1, and now, on July 16, the retired MADE US 990v2 is back with a beautiful mix of classic detailing and new commemorative additions.
new balance made 990v2
New Balance’s efforts to create the perfect running shoe in 1978 have resulted in many instant classics, and these iterations are no different. Designed with a grey pig suede upper and ruby-colored accents on the tag and stitching across the tongue, which incorporates the established date and version, this sneaker is perfect for collectors with love for details.
new balance made 990v2
Celebrating the upcoming 40th (ruby) anniversary of the 990, an icon within the company, this shoe represents the best of American craftsmanship. It carries a timeless look that elevates it beyond the trends that just come and go.
new balance made 990v2
The MADE US 990v2 is forever, so make sure you get to be a part of this timeless legacy.
The New Balance MADE 990v2 drops July 16, 10am.