It Ain't Easy Being Sweizy

It Ain't Easy Being Sweizy

YCMC.com and Shoe City teamed up with local brands for the Urban Designer Summit and we'd like to officially introduce our first local brand, Sweizy. Based out of the DMV this isn't his first time in the public eye. He has toured all around the world as a hip hop artist. The creativity he exuded in his music easily lends to establishing his brand of clothing.  Sweizy, often known as Top Dolla Sweizy exclaims he is grateful, happy, and blessed for this opportunity to showcase his clothing line.  We got the chance to photograph him and his mother, Queen at our photo studio with the complete collection available to purchase soon in store and online. Sweizy's mother owns her own clothing boutique and continues to motivate him today. He knows her famous line to him by heart. "Don't sleep, keep going".  The clothing brand stems from Sweizy becoming tired of wearing other peoples brands so he began to cultivate a look for himself. Fans took notice and within a few months he opened a website for those that wanted a piece themselves. Local community is incredibly important to Sweizy and in working with the local DMV community he has been able to make himself a household name. Sweizy isn't just what he goes by but is a whole feeling. The clothing line features the quote "It's not easy being Sweizy". Sweizy stands for a movement and a lifestyle of walking in with confidence and knowing that you're number one and not two. Wearing this brand means your ready for that attention. Featuring a mix of high quality sweatshirts, sweatpants, and matching tee the collection is in store and online now
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